Social media in digitally focused campaigns.

At each stage of a traveller’s journey – from planning the trip and travelling to the airport, through check-in and security and dwell time to boarding – targeted digital engagements can be a key part of every promotional programme. Key digital and social media platforms help create an emotional connection at each and every customer touchpoint with online engagement supporting a strong push towards driving awareness and in-store traffic for activations – especially those that have significant appeal for younger travellers and millennial shoppers who favour tailored experiences and socially shareable content.

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